Who We Are
Pixelara Digital Private Limited ("Pixelara Digital", "we", "us", or "our") is a digital marketing and technology company registered in India. We are committed to protecting and respecting the privacy of all individuals who interact with our website and services.
This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit pixelara.digital or engage our services. It applies to all visitors, clients, prospects, and partners.
By using our Website or engaging our Services, you acknowledge that you have read and understood this Privacy Policy. If you have any concerns about how we handle your data, please contact us at info@pixelara.digital before continuing.
Information We Collect
We collect information in the following ways:
Information you provide directly:
- Name, email address, phone number, and business name submitted through contact or enquiry forms
- Project details, briefs, and requirements shared during onboarding or service delivery
- Correspondence via email, WhatsApp, or other communication channels
- Payment and billing information (processed securely through third-party payment gateways; we do not store card details)
- Newsletter subscription email address
Information collected automatically:
- IP address, browser type and version, operating system, and device type
- Pages visited, time spent on pages, referral URLs, and clickstream data
- Cookie and tracking pixel data (see Section 05 for details)
- Geographic location data (country and city level only, derived from IP address)
Information from third parties:
- Business contact information from public professional profiles (e.g., LinkedIn) for outreach purposes
- Analytics data from platforms such as Google Analytics, Meta Business Suite, and LinkedIn Insights
How We Use Your Information
We use your information to:
- Respond to enquiries and provide quotations or proposals for our services
- Deliver and manage contracted services, including project communication and reporting
- Process invoices and manage accounts receivable
- Send relevant marketing communications, newsletters, and service updates (with your consent, and with an easy opt-out on every communication)
- Improve the performance, usability, and content of our Website through analytics
- Comply with legal obligations, resolve disputes, and enforce agreements
- Prevent fraud, abuse, and unauthorised access to our systems
We will never sell your personal data to third parties. We do not use your information for automated profiling or decision-making that produces legal or similarly significant effects on you.
Legal Basis for Processing
We process personal data on the following legal grounds under applicable data protection law:
- Contract performance: Processing necessary to deliver Services you have engaged us for or to take steps prior to entering a contract with you
- Legitimate interests: Processing for our legitimate business interests, such as analysing website traffic, improving our services, and conducting business development — provided these interests are not overridden by your rights
- Consent: For marketing communications and non-essential cookies, where we have obtained your explicit consent. You may withdraw consent at any time
- Legal obligation: Processing required to comply with applicable laws, including tax, accounting, and regulatory requirements
Cookies & Tracking Technologies
Our Website uses cookies and similar tracking technologies to enhance your experience and gather analytical data. Cookies are small text files stored on your device by your browser.
We use the following categories of cookies:
- Essential cookies: Necessary for the Website to function correctly. These cannot be disabled without affecting core functionality
- Analytics cookies: Help us understand how visitors interact with the Website (e.g., Google Analytics). All data is aggregated and anonymised where possible
- Marketing cookies: Used to track visitors across websites to display relevant advertising (e.g., Google Ads remarketing, Meta Pixel). Only deployed with your consent
You can manage or disable cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the Website. For more information about cookies and how to manage them, visit allaboutcookies.org.
Data Sharing & Disclosure
We do not sell, rent, or trade your personal information. We may share your data in the following limited circumstances:
- Service providers: Trusted third-party vendors who assist in operating our business (e.g., email platforms, cloud storage, project management tools). These parties are contractually obligated to protect your data and use it only for specified purposes
- Platform providers: When managing client ad accounts or social channels, we may access data within Google Ads, Meta Business Manager, LinkedIn Campaign Manager, or similar platforms — governed by their respective data processing agreements
- Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of Pixelara Digital, our clients, or the public
- Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify affected clients in advance
All third-party data processors we engage are required to implement appropriate technical and organisational security measures and may not use your data for their own purposes.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, and reporting requirements.
- Client data: Retained for 7 years following the end of the commercial relationship to comply with Indian tax and accounting regulations
- Enquiry and prospect data: Retained for up to 2 years from the date of last contact, unless you request earlier deletion
- Website analytics data: Retained in aggregated form for up to 26 months, in line with Google Analytics default retention settings
- Marketing subscription data: Retained until you unsubscribe or request deletion
When your data is no longer required, we securely delete or anonymise it in accordance with our data disposal procedures.
Your Rights
Subject to applicable law, you have the following rights regarding your personal data:
- Right to access: Request a copy of the personal data we hold about you
- Right to rectification: Request correction of inaccurate or incomplete data
- Right to erasure: Request deletion of your personal data where there is no compelling reason for us to continue processing it
- Right to restrict processing: Request that we limit how we use your data in certain circumstances
- Right to data portability: Receive a copy of your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or for direct marketing purposes
- Right to withdraw consent: Withdraw consent for consent-based processing at any time, without affecting the lawfulness of processing prior to withdrawal
To exercise any of these rights, please contact us at info@pixelara.digital. We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.
Data Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, or destruction. These measures include:
- HTTPS encryption for all data transmitted through our Website
- Access controls limiting data access to authorised personnel on a need-to-know basis
- Password policies and multi-factor authentication for systems containing client data
- Regular security assessments of our systems and third-party integrations
- Secure cloud storage with reputable providers operating data centres in India or under equivalent protection standards
While we take every reasonable precaution, no method of transmission over the internet or electronic storage is 100% secure. In the event of a data breach that poses a risk to your rights, we will notify affected individuals and relevant authorities as required by law.
Children's Privacy
Our Website and Services are intended for use by businesses and adults (18 years and above). We do not knowingly collect personal information from children under the age of 18.
If you believe that a child has provided us with personal data without parental consent, please contact us immediately at info@pixelara.digital and we will take steps to delete such information promptly.
Third-Party Services
Our Website and service delivery may integrate with or link to third-party services. These include but are not limited to:
- Google Analytics and Google Ads (Google LLC)
- Meta Business Suite, Facebook Ads, and Instagram (Meta Platforms, Inc.)
- LinkedIn Campaign Manager (LinkedIn Corporation)
- WhatsApp Business (Meta Platforms, Inc.)
- Email service providers for newsletter delivery
Each of these services operates under its own privacy policy and data processing terms. We encourage you to review the privacy policies of any third-party services you interact with. Pixelara Digital is not responsible for the privacy practices of these third parties.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.
For significant changes that may affect active clients, we will provide notice by email at least 14 days before the changes take effect. We encourage you to review this page periodically to stay informed about how we protect your information.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact our data point of contact:
If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in India.